Pattern Repeat and Match Types Explained

Pattern Repeat and Match Types Explained

Keeping paper plumb in a house where nothing is square, marking a line on every wall, measuring corners at three heights, and deciding in advance where the discrepancy goes

Hang every length to a plumb line you have marked yourself, mark a fresh line on every wall, and measure corners at three heights before cutting. In an old house nothing is square, and the job is not to correct the room. It is to keep the paper true and put the discrepancy somewhere nobody looks.

Period properties are where our designs tend to end up, and they are also where walls lean, ceilings sag and corners open out towards the top. All of it is workable.

Why walls are never straight

Floors settle, timber moves, lath and plaster follows the frame it was applied to, and skirtings and ceilings were fitted to whatever was there at the time. A wall can easily be 15mm out of plumb over its height without anyone noticing, until a patterned wallpaper puts a set of straight vertical lines against it.

The paper reveals the room. That is not a fault in the paper, and no amount of care in hanging will make an out-of-true wall square.

The rules that keep you straight

  1. A plumb line on every wall. Marked with a level or a laser, not carried round a corner.
  2. Never hang to an edge. Not a corner, not an architrave, not a chimney breast return.
  3. Measure corners at three heights, top, middle and bottom, and cut to the widest.
  4. Check every third length against the level as you go, so you find drift while it is still a millimetre.

When the ceiling is not level

A sagging or sloping ceiling puts you in a genuine conflict: the paper can be plumb, or its top edge can follow the ceiling, but not both.

  • Hang plumb where the design is dense, floral or textural. The eye reads the ceiling line as the ceiling's fault, and the trim line simply widens gently across the wall.
  • Split the difference where the design has a strong horizontal element or a regular repeating band. Hang slightly off plumb, by half the ceiling's error, so neither the pattern nor the ceiling line looks obviously wrong.
  • Never follow the ceiling exactly on a patterned paper. It throws the whole design off vertical and the error grows across the room.

When a corner opens out

Measure at three heights and cut to the widest measurement plus your 1cm turn. The narrower end of the length simply turns slightly further round the corner, which is invisible. Cutting to the narrow measurement leaves a gap at the wide end, which is not.

If a corner is badly out, more than about 2cm difference over its height, turn a smaller amount, hang the next wall to a fresh line, and let the overlap in the angle be slightly wider.

When the wall bows

A gentle bow is not a problem: the paper follows the surface. What you cannot do is bridge a hollow. Smooth the paper into it rather than across it, or it will bubble there as it dries.

A pronounced hollow or a proud patch should be filled or eased before you start. Run your hand across the wall with your eyes closed; that is a better survey than looking at it.

Where to put the discrepancy

Every papered room has one join that does not match and, in an old house, one corner where the plumb line and the wall disagree most. Decide before you start where those will be:

  • Behind the door.
  • In the corner furthest from the window and from where people sit.
  • Above a doorway, where a short length hides it.
  • Never on the chimney breast, and never on the wall you see first from the door.

If you have already drifted

If the pattern has visibly run uphill by the fourth or fifth length, it cannot be corrected in place. Take back the lengths that have drifted, mark a fresh plumb line, and re-hang from there, which is one more argument for an extra roll.

Catch it early and you lose one length. Carry on and you lose a wall.

How do I hang wallpaper straight?

Mark a plumb line on every wall with a level or laser and hang every length to it, checking against the level as you go.

My walls aren't straight. Can I still wallpaper?

Yes. Most older houses are out of true and are papered successfully every day. Keep the paper plumb and put the discrepancy where it will not be looked at.

Should the paper follow a sloping ceiling?

No, not on a patterned design. Hang plumb, or split the difference if the design has a strong horizontal element.

Why is my pattern running uphill?

The first length was hung to a corner or a frame rather than a plumb line, and each length after it inherited the error.

Can I correct drift without taking the paper off?

No. Re-hang from a fresh plumb line, losing as few lengths as you can.

How much out of true is normal?

10 to 15mm over a wall height is unremarkable in a Victorian house.

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Customer Reviews

Overall rating: 4.9 / 5 from 1255 reviews.

Customer photo review of Brontë

This wallpaper is just gorgeous! I used the one that requires glue and it was super easy to i stall. One roll was enough for a 6’ wide laundry closet with 7’5” ceilings. Even on our orange peel walls it set beautifully. I did this behind our new washer dryer set up in our laundry closet with white oak cabinets and it’s perfect! Highly recommend!

Brontë

Customer photo review of Victoria

The colors are rich and gorgeous and the product is easy to use

Victoria

Customer photo review of Albert

Love Claret and Key just finished my lounge too now on to the porch before the bedroom and dining room 😊

Albert

Customer photo review of Henry

Really beautiful, superior quality wallpaper. Goes up a dream!

Henry

Customer photo review of Secret Arden

Love the pattern!

Secret Arden

Customer photo review of Victoria

This took me only 2 hours. Goes on really well and comes with a nice tool too!

Victoria

Customer photo review of Henry

The wallpaper looks fantastic, very pleased with it.

Henry

Customer photo review of Celine

Truly love this wallpaper. Looks amazing in both our bathroom (the original project) and as an accent in the back of a cabinet (what we did with the extra). Everyone who sees it comments on how classy and beautiful it is. For these reasons five stars! However I do want to call out two concerns: 1. The online "calculator" on the site recommend nine roles, which seemed excessive for our less than 100 sq ft bathroom. I even reached out to support to double check and they said to go by the calculator. I'm glad I didn't because I ended up ordering five roles and only needing 4. I will say returning the 5th role was a pretty smooth process, so kudus to Claret and Key for that. 2. Strangely the "autumn" color with pale nutmeg background reads more green than brown in certain light. With bright overhead light it comes across as the soft brown we intended, but in natural light it reads much more green. Not anything to terrible just unexpected.

Celine

Customer photo review of Ada

Fabulous quality

Ada

Customer photo review of Eleanor

Paper is so lovely - easy to hang - no bubbles! Colours and design is perfect. Absolutely love this paper. ⭐️⭐️⭐️⭐️⭐️

Eleanor

Customer photo review of Kathani

Wall paper was very good quality. Love how it came out. My first time doing paste the wall and it was pretty easy!

Kathani

Customer photo review of Celine

Wonderful quality! The colours so nice too .. very happy with my choice

Celine

Customer photo review of Hattie

Beautiful!

Hattie

Customer photo review of Dorothea

Lovely wall paper

Dorothea

Customer photo review of Brontë

It hangs really well & looks exceptionally good

Brontë

Customer photo review of Celine

Beautiful paper! Our decorator commented on its quality and how nice and easy it was to work with compared to other wallpaper he had used in the past. Thank you.

Celine

Customer photo review of Beau

Great material and servics

Beau

Customer photo review of Small Sample

Incredible 😍

Small Sample

Customer photo review of Grace

So in love with this wallpaper. We wanted a cosy cottage bedroom vibe so we chose the Eloise. It’s such a pretty design that completely transformed the space. The wallpaper is such great quality .We have very uneven walls but didn’t have any issues. Hanging it was a joy. Highly recommend.

Grace

Customer photo review of Fleur

High quality

Fleur

Customer photo review of Albert

Loving the country cottage feel, I love this wallpaper, next room, the lounge with Bronte 🧡

Albert

Customer photo review of Blanche

We used Blanche to paper some built in wardrobes that double up as room dividers. It was brilliant to be able to sample several background colour options and we are delighted with the finished result

Blanche

Customer photo review of Victoria

Thank you. Fabulous Wallpaper. Great quality paper and easy to hang. The design is so rich in colour and adds such decadence to my dressing area. Now for the finishing touches.

Victoria

Customer photo review of Sawyer

Gorgeous wallpaper! Easy to hang, beautiful color variations for a custom wallpaper. This is my 6th order I highly recommend them

Sawyer

Customer photo review of Ernest

Très belle qualité et facilité de pose

Ernest

Customer photo review of Lady Fern

Great service and lovely paper! Thanks!

Lady Fern

Customer photo review of Hester

very pretty and easy to DIY with peel and stick

Hester

Customer photo review of Hattie

Absolutely love this wallpaper! It was easy to hang and work with and the quality is high end. I will absolutely be purchasing again. Thank you

Hattie

Customer photo review of Bodhi

It’s only a little room, my sons office but it’s really brightened it up.

Bodhi

Customer photo review of Etta

Poor customer service - rolls are only available as one off 10m runs, so if you need 11m.. unfortunately you’ll be paying double for a second roll! Unless your walls are 8m or less, I’d avoid. Wrongly assumed Claret & Key would be slightly more compassionate about the situation and even help with a slightly discounted second roll, considering we only needed 1m. How wrong we were!

Etta

Store owner replied: Hi Emily, I'm sorry to hear that you are disappointed with the service. We sell our wallpaper by the roll, and we are unable to manufacture shorter rolls. This will be the same for most manufacturers as 10m rolls are standard, and most rooms require more than 1 roll to complete the job. Thanks, Claret & Key

Customer photo review of Brontë

I really loved this paper and thought it would look nice in my attic space. Delighted with the end result. Great service, excellent quality of paper and it really transforms the room. The eves are very low so the space was not utilised so making a feature with the wallpaper has created a cosy space to relax in. Thank you. M

Brontë

Customer photo review of Clayton

Beautiful and great quality!!!

Clayton

Customer photo review of Henry

X

Henry

Customer photo review of Hester

So easy to put up as wallpaper novices, would highly recommend!

Hester

Customer photo review of Finley

Short repeat and well weighted paper.

Finley

Customer photo review of Annie

Wonderful paper to work with and looks fantastic up. We've had so many lovely comments about it's finished look

Annie

Customer photo review of Jane

Paper was great quality and good to hang!! Thank you!

Jane

Customer photo review of Mason

Parfait exactement comme je l’avais imaginé🤩🤗

Mason

Customer photo review of Louisa

Love this wallpaper. It’s just enough to show a statement but not so loud that it overpowers the space. Being able to pick the color is such a great thing also. You’re not stuck with 5 options so it can match your style and colors of your space. Would recommend to anyone looking for wallpaper. Very happy and my installer said its super easy to install this pattern.

Louisa

Customer photo review of Henry

This wallpaper is thick and sturdy. It’s very easy to work with and easy to apply. It was my first time hanging wallpaper and this paper was very forgiving. Great product!

Henry